We started BSYNC Fashion in Nov-11 2011 with a small retail outlet of 150 sq. Ft selling fashionable T-shirts. Although we tried to scale it up through local exhibitions, trade shows & promotions – we quickly realized the limitations to the number of people we could reach with just a local presence.

The concept of selling online originated as a casual idea and we were all inspired to try out the same. Our inspiration to sell and service to a wider range of people helped us set together a small e-commerce store – with 20 products. Our friends, relatives and our customers supported right through and we were able to build some positive momentum.

Our vision is to support the individual to start their own clothing store, empower him/her to level the playing field where only big textile players existed.

We are at presently supporting 100000 shops, retailers & resellers in India. Adding around 450+ shops monthly. We are on a mission to get 1 stitching unit in every pincode of India by 2030.

Fundamental Values

Our prices are so lowered that it qualifies for the "Lowest Price Challenge" in India. We were founded around the principle of “Commercializing the fashion”. One of the methods by which we do that is ensuring the latest fashion wear is globally available at affordable prices.

Our Foundation principle “Creation of opportunity through empowerment” has guided us to walk with manufacturers to overcome their hurdles and start selling online .Over the last 5.5 years we have built a strong customer base spanning 60+ countries and  over 9000+ pincodes in India. Our Foundation principle “Sell things that you as a customer will buy” has gone a long way to help us setup a company brick by brick.

Loyalty is something hard to come-by in an era of bulk discounting and reject sales but our foundation principle “World class quality standards” has kept us in the hunt as the most preferred and trusted ethnic clothing. Right from the start we have been focusing on “Empowerment through education” and “Equal pay for equal work” and this makes our crew extremely selfless and very nice people to deal with. Our products and services reach the end customer through a connected network of partners, services and agencies. From our perspective these support services are not third parties, they are one of our own that’s how we keep alive our core value of “Complete ownership till product reaches customer”

On 11th Nov 2023 - Bsync Fashion was acquired by Viswaram Commerce Private Limited.

 

Regards,
Balachandran RV
Founder & CEO

Read our anniversary messages

5th year - click here

7th year - click here

8th year - click here

9th year - click here

10th year - click here

11th year - click here

 

OUR OFFICE ADDRESS

EthnicSmart.com

C/O VISWARAM COMMERCE PVT LTD.

KOCHI - 1st FLOOR, MADHURIMA, EDAPALLY, KOCHI – 682024, KL

see address on google maps - click here

EthnicSmart.com

C/O VISWARAM COMMERCE PVT LTD.

SURAT - B37,Aman Nagar, Maan Darwaja, Surat, GJ 395002

ph: 02613594963

see address on google maps - click here

 

OUR BANK DETAILS

VISWARAM COMMERCE PVT LTD
ACC NO: 626405021498
IFSC: ICIC0006264
Swift: ICICINBBNRI
ICICI Bank Ltd

 ISO 9001 certification

 

GST certificate 

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